Existuje jakási firma 800 CEO Read, která se zabývá vším možným okolo business knih neboli, jinak řečeno, knih určených pro podnikatele a manažery. Je asi dostatečně kvalifikována pro to, aby posoudila jejich vnitřní hodnotu. Což je přesně to, co učinila: Jack Covert a Todd Sattersten napsali knihu "100 nejlepších business knih všech dob" (The 100 Best Business Books of All Time), která vyšla v roce 2009 ve vydavatelství Portfolio.
Základním kritériem toho, aby se kniha ocitla na seznamu, byl, tvrdí autoři, její obsah: přináší kniha nějakou myšlenku a nakolik dobře je tato myšlenka odůvodněna? Druhým kritériem byla aplikovatelnost myšlenky v dnešním businessu: je možné a užitečné to tak dělat? Proto se v přehledu neobjevily knihy, které, ač ve své době byly revolučními, jsou, podle autorů, mimo mísu dnešní doby. Třetím kritériem pro zařazení na seznam byla čtivost a srozumitelnost knihy.
Autoři nejen, že vytvořili prostý seznam, ale ke každé knize dodali její minirecenzi obsahující základní ideu, proč je tato idea důležitá a jak to může manažerům a podnikatelům pomoci v jejich práci, a nakonec přidali i doporučení na další obsahově podobné či související knihy.
Já tady přináším, jenom tak pro vaši inspiraci, onen seznam, a to rozdělný podle jeho autorů do určitých kategorií. Jak nahlédnete, některé z knih vyšly i v češtině. Je téměř jisté, že Vy osobně byste některé knihy z onoho seznamu "nejlepších a aktuálních" vyhodili a jiné naopak do něj zařadili. Je také možné, že byste tam zařadili i další kategorie knih, které by si manažeři rozhodně měli přečíst. Jasně, nejsme Američané a každý z nás má za sebou jinou intelektuální i zkušenostní průpravu. Určitě bychom my všichni společně vytvořili relevantnější seznam pro naše prostředí i dobu. Přesto se domnívám, že i tak může být uvedený seznam alespoň pro někoho v něčem podnětným.
VY
- M. Csikszentmihalyi: Flow: The Psychology of Optimal Experience
- D. Allen: Getting Things Done: The Art of Stress-Free Productivity
- P. Drucker: The Effective Executive: The Definitive Guide to Getting the Right Things Done
- R. Kelley: How to Be a Star at Work: 9 Breakthrough Strategies You Need to Succeed
- S. Covey: The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change
- D. Carnegie: How to Win Friends and Influence People
- H. Mackay: Swim with the Sharks without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition
- G. Klein: The Power of Intuition: How to Use Your Gut Feelings to Make Better Decisions at Work
- P. Bronson: What Should I Do with My Life? The True Story of People Who Answered the Ultimate Question
- T. Geisel: Oh, the Places You’ll Go!
- E. O’Kelly: Chasing Daylight: How My Forthcoming Death Transformed My Life
LEADERSHIP
- W. Bennis: On Becoming a Leader
- M. Useem: The Leadership Moment: Nine True Stories of Triumph and Disaster and Their Lessons for Us All
- J. Kouzes, B. Posner: The Leadership Challenge
- M. De Pree: Leadership Is an Art
- S. Farber:The Radical Leap: A Personal Lesson in Extreme Leadership
- N. Tichy, S. Sherman: Control Your Destiny or Someone Else Will
- J. Kotter: Leading Change
- J. Badaracco Jr.: Questions of Character: Illuminating the Heart of Leadership Through Literature
- A. Simons: The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling
- W. Churchill: Never Give In! The Best of Winston Churchill’s Speeches
STRATEGIE
- T. Peters, R. Waterman Jr.: In Search of Excellence: Lessons from America’s Best-Run Companies
- J. Collins: Good to Great: Why Some Companies Make the Leap . . . and Others Don’t
- C. Christensen: The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business
- A. Gove: Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company
- L. Gerstner Jr.: Who Says Elephants Can’t Dance? Leading a Great Enterprise through Dramatic Change
- L. Berry: Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success
- L. Bossidy, R. Charan: Execution: The Discipline of Getting Things Done
- G. Hamel, C. K. Prahalad: Competing for the Future
PRODEJ A MARKETING
- R. Cialdini: Influence: The Psychology of Persuasion
- A. Ries, J. Trout: Positioning: The Battle for Your Mind
- S. Bedbury s S. Fenichell: A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century
- H. Beckewith: Selling the Invisible: A Field Guide to Modern Marketing
- M. Neumeier: Zag: The #1 Strategy of High-Performance Brands
- G. Moore: Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customer
- Z. Ziglar: Secrets of Closing the Sale
- J. Fox: How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
- P. Underhill: Why We Buy: The Science of Shopping
- B. Pine, J. Gilmore: The Experience Economy: Work Is Theatre and Every Business a Stage
- S. Godin: Purple Cow: Transform Your Business by Being Remarkable
- M. Gladwell: The Tipping Point: How Little Things Can Make a Big Difference
FINANCE
- Ch. Wheelan: Naked Economics: Undressing the Dismal Science
- K. Berman a J. Knight s J. Case: Financial Intelligence: A Manager’s Guide to Knowing What the Numbers Really Mean
- R. Kaplan, D. Norton: The Balanced Scorecard: Translating Strategy into Action
MANAGEMENT
- P. Drucker: The Essential Drucker: The Best of Sixty Years of Peter Drucker’s Essential Writings on Management
- W. Deming: Out of the Crisis
- T. Ohno: Toyota Production System: Beyond Large-Scale Production
- M. Hammer, J. Champy: Reengineering the Corporation: A Manifesto for Business Revolution
- E. Goldratt and J. Cox: The Goal: A Process of Ongoing Improvement
- J. Stack s B. Burlingham: The Great Game of Business: Unlocking the Power and Profitability of Open-Book Management
- M. Buckinghamm, C. Coffman: First, Break All the Rules: What the World’s Greatest Managers Do Differently
- M. Buckinghamm, D. Clifton: Now, Discover Your Strengths
- J. Pfeffer, R. Sutton: The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action
- P. Lencioni: The Five Dysfunctions of a Team: A Leadership Fable
- E. De Bono: Six Thinking Hats
ŽIVOTOPISY
- R. Chernow: Titan: The Life of John D. Rockefeller Sr.
- A. Sloan Jr.: My Years with General Motors
- D. Packard: The HP Way: How Bill Hewlett and I Built Our Company
- K. Graham: Personal History
- J. Carlzon: Moments of Truth: New Strategies for Today’s Consumer-Driven Economy
- S. Walton s J. Huey: Sam Walton: Made in America—My Story
- R. Branson: Losing My Virginity: How I’ve Survived, Had Fun, and Made a Fortune Doing Business My Way
PODNIKÁNÍ
- G. Kawasaki: The Art of the Start
- M. Gerber: The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
- M. Ziegler, P. Ziegler, B. Rosenzweig: The Republic of Tea: The Story of the Creation of a Business, as Told Through the Personal Letters of Its Founders
- D. Gage: The Partnership Charter: How to Start Out Right with Your New Business Partnership (or Fix the One You’re In)
- P. Hawken: Growing a Business
- J. Levinson: Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
- R. Komisar s K. Lineback: The Monk and the Riddle: The Art of Creating a Life While Making a Living
PŘÍBĚHY
- J. Love: McDonald’s: Behind the Arches
- R. Preston: American Steel: Hot Metal Men and the Resurrection of the Rust Belt
- D. Dorsey: The Force
- B. McLean, P. Elkind: The Smartest Guys in the Room: The Amazing Rise and Scandalous Fall of Enron
- R. Lowenstein: When Genius Failed: The Rise and Fall of Long-Term Capital Management
- M. Lewis: Moneyball
INOVACE A KREATIVITA
- G. MacKenzie: Orbiting the Giant Hairball: A Corporate Fool’s Guide to Surviving with Grace
- T. Kelley s J. Littman: The Art of Innovation: Lessons in Creativity from IDEO, America’s Leading Design Firm
- D. Hall: Jump Start Your Business Brain: The Scientific Way To Make More Money
- R. von Oech: A Whack on the Side of the Head: How You Can Be More Creative
- T. Tharp: The Creative Habit: Learn It and Use It for Life
- R. Zander, B. Zander: The Art of Possibility: Transforming Professional and Personal Life
VELKÉ IDEJE
- Ch. Handy: The Age of Unreason: Reflections of a Reluctant Capitalist
- K. Kelly: Out of Control: The New Biology of Machines, Social Systems, and the Economic World
- R. Florida: The Rise of the Creative Class: And How It’s Transforming Work, Leisure, Community and Everyday Life
- D. Goleman: Emotional Intelligence: Why It Can Matter More Than IQ
- P. Lawrence, N. Nohria: Driven: How Human Nature Shapes Our Choices
- H. Petroski: To Engineer Is Human: The Role of Failure in Successful Design
- J. Surowiecki: The Wisdom of Crowds
- Ch. Heat, D. Heat: Made to Stick: Why Some Ideas Survive and Others Die
Knihy, které by měli mít manažeři a podnikatelé pod polštářem
- VY - M. Watkins: The First 90 Days: Critical Success Strategies for New Leaders at All Levels
- LEADERSHIP - R. Townsend: Up the Organization: How to Stop the Corporation from Stifling People and Strangling Profits
- STRATEGIE - Ch. Zook: Beyond the Core: Expand Your Market without Abandoning Your Root
- PRODEJ A MARKETING - J. Gitomer: Little Red Book of Selling: 12.5 Principles of Sales Greatness
- FINANCE - R. Charan: What the CEO Wants You to Know: Using Business Acumen to Understand How Your Company Really Works
- MANAGEMENT - P. Scholtes, B. Joiner, B. Streibe: The Team Handbook
- ŽIVOTOPISY - T. Watson Jr.: A Business and Its Beliefs: The Ideas That Helped Build IBM
- PODNIKÁNÍ - B. Peabody: Lucky or Smart? Secrets to an Entrepreneurial Life
- PŘÍBĚHY - T. Friedman: The Lexus and the Olive Tree: Understanding Globalization
- INOVACE A KREATIVITA - M. Micalko: Thinkertoys: A Handbook of Creative-Thinking Techniques
- VELKĚ IDEJE - M. Mauboussin: More Than You Know: Finding Financial Wisdom in Unconventional Places